In a savvy PR move, tech company Astronomer has appointed actress Gwyneth Paltrow as a "very temporary" spokesperson following a viral incident at a Coldplay concert. The controversy erupted when CEO Andy Byron and HR chief Kristin Cabot were caught on the "kiss cam" sharing an intimate moment, leading to their resignations. Paltrow, ex-wife of Coldplay's Chris Martin, appeared in a humorous video addressing the public's questions, redirecting attention to Astronomer's data automation services. The campaign has been widely praised as a masterclass in crisis management, turning a potential disaster into a branding opportunity .
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